Summary
- All for One has confirmed its 2024/25 full-year results and demonstrates operational resilience in a challenging market environment.
- The decline in traditional license revenues is increasingly being offset by recurring cloud and service revenues.
- Profitability is under short-term pressure, but the underlying business model remains structurally intact.
- The revamped service portfolio and focus on recurring revenues improve earnings visibility for the coming years.
- Management has reaffirmed its guidance and expects a gradual margin recovery from 2026/27 onward.
Company profile and strategic positioning
All for One is not a growth stock in the classic sense—at least not in the short term. The company is currently in a transition phase, one that is less about eye-catching revenue acceleration and more about structural realignment. This transition is precisely what defines the current investment case.
As a leading SAP partner in Central and Eastern Europe, All for One has evolved over recent years from a license-driven system integrator into an internationally positioned IT consulting and services provider. The strategic focus is clearly on the migration of SAP ERP landscapes to the cloud—most notably SAP S/4HANA within the RISE and GROW frameworks.
With around 4,000 customers, more than 2,600 employees, 41 locations, and a strong footprint in the DACH region and Poland, All for One specifically targets upper mid-sized enterprises. This customer segment faces significant transformation pressure: on the one hand, SAP ECC systems will lose support no later than 2027; on the other, internal resources are often insufficient to continuously manage cloud updates, security requirements, and new AI-driven functionalities.
This is exactly where All for One positions itself—and why the current phase is challenging, but not structurally problematic.
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From project-based work to a service-oriented logic
The core analytical focus lies in the ongoing shift in the revenue mix. More than half of All for One’s revenues now come from recurring sources, particularly cloud services, maintenance, application services, and subscription-based offerings. In fiscal year 2024/25, recurring revenues accounted for roughly 53% of total sales.

This development is deliberate and strategic. Traditional license revenues are volatile and margin-rich but lack predictability. Cloud and service revenues, by contrast, are more stable, longer-term, and strengthen customer relationships—albeit with a delayed contribution to earnings.
Management explicitly refers to a “temporary phase” in which the transition from on-premise to cloud models initially dampens revenue growth. This assessment is plausible: one-off license peaks disappear, while recurring revenues unfold their full effect only over time. What matters is that All for One is actively managing this transition rather than being caught off guard by it.
Particularly relevant is the so-called land-and-expand model. Customers begin with ERP transformation projects but remain long-term partners for services, updates, security, innovation, and process optimization. This not only increases customer stickiness but shifts the business from one-off projects toward long-term partnerships.
FY 2024/25 Results: Stability despite headwinds
The confirmed full-year figures may appear unspectacular at first glance, but on closer inspection they reveal much about the quality of the business.
Revenue of 503.7 million euro was around 2% below the prior year. More important, however, is the composition: while traditional software and license revenues declined sharply, cloud services grew by another 4%. Consulting revenues remained broadly stable.

Operating profit before M&A effects (non-IFRS) declined noticeably, with the EBIT margin falling to 5.2%. Several factors weighed on performance: subdued customer investment appetite—particularly in industrial sectors—delays in project starts, and one-off effects from restructuring measures and an impairment in the customer experience business.

Management’s framing is critical here: excluding these one-off burdens, operating margins would have been much closer to the targeted range. Moreover, cash flow paints a considerably more robust picture than earnings.
Operating cash flow came in at €39.7 million, only slightly below the previous year, while free cash flow reached €20.3 million. The balance sheet remains solid, with the equity ratio rising to 33% and net debt significantly reduced.
Two structural pressure points—and why they are temporary
During the earnings call, management clearly identified two factors currently weighing on results and growth:
- persistent investment restraint among customers amid geopolitical and macroeconomic uncertainty
- SAP’s strategic realignment in the customer experience segment, which has temporarily pressured revenues and margins in this line of business
Both issues are real—but neither is permanent.
First, the investment backlog in the SAP ecosystem is time-bound. With SAP ECC support ending in 2027, decision pressure will increase substantially. Management emphasized that projects are being postponed, not cancelled. The pipeline remains intact; decision-making cycles are simply taking longer.
Second, the customer experience topic has already been addressed. Impairments have been recognized and resources adjusted. While this hurts in the short term, it provides clarity for the years ahead.
New Service Portfolio: Greater Predictability, Stronger Customer Lock-In
A key element of All for One’s strategic evolution is the new service portfolio introduced in December 2025. It addresses a structural challenge faced by many customers: cloud platforms evolve faster than internal IT departments can realistically keep up with.
SAP and Microsoft roll out new features, security updates, and AI capabilities every few months. All for One deliberately positions itself as a trusted advisor—one that not only implements systems but provides continuous operational support.
The new service clusters range from update management and system integration to proactive innovation services. For All for One, this translates into:
- predictable, subscription-based revenues
- higher margins through standardization and repeatability
- deeper integration into customers’ core business processes
This approach may be less growth-intensive initially, but it is significantly more resilient across cycles.
Outlook: Subdued, but Consistent
Management has reaffirmed its guidance for fiscal year 2025/26, projecting revenues between €500 million and €530 million and an EBIT margin before M&A effects of 5.5% to 6.5%. For 2026/27, a further margin improvement is anticipated.
Notably, the tone remains cautious. Management deliberately avoids ambitious growth promises, instead emphasizing stability, liquidity, and structural quality. Given the current environment, this restraint enhances credibility.
At the same time, All for One is building financial flexibility for selective acquisitions. Additional promissory note loans have been arranged to provide M&A firepower without placing undue strain on the balance sheet.
Not a Momentum Stock, but a Structural Play
At present, All for One is not a stock driven by short-term momentum. Investors seeking rapid growth catalysts are unlikely to find them here. However, for those focused on structural digitalization, SAP transformation, and predictable service revenues, the company represents a disciplined operator executing its strategy—even in a difficult phase.
The numbers do not signal a break in the business model, but a transition. Strong cash generation, a stable dividend policy, and a rising share of recurring revenues support a more defensive profile within the IT services sector.
The real leverage is expected from 2026/27 onward: as the SAP transformation backlog begins to unwind and the new service logic fully takes hold. Until then, the stock remains one for patient investors with an emphasis on quality and visibility.








